Facebook is putting WhatsApp to work.
WhatsApp stated Wednesday that it is expanding the ways companies can connect with people on the favorite Facebook-owned messaging program. But companies will need to pay to send particular messages, make the free app id first significant move to pull revenue.
Firms will have the ability to do things such as supply real time customer support and deliver info such as boarding passes or sending confirmations, WhatsApp composed in a blog article. The business also stated messages will stay”end-to-end encrypted” and that consumers will have the ability to block companies.
Business pay between a half percent and 9 cents for each and every message given to a possible client, reported The Wall Street Journal. WhatsApp may also reportedly be launch advertisements in its Status attribute, a tool very similar to Instagram stories.
The new WhatsApp company features come as Facebook’s expansion decelerates. The social media missed analyst estimates in its quarterly earnings a week, leading to its inventory carrying a historical dip.
WhatsApp’s co-founder Jan Koum left the business in April. Kuom reportedly battled with Facebook, which bought the program in 2014 for $22 billion, over the social network’s efforts to”utilize its own data and weaken its own encryption”
Facebook didn’t immediately respond to a request for comment.